Game Changing Mobile Marketing
focused on ROI

A Great Game Is Nothing Without The Right Players

We acquire the right players to maximize your profit

Meet the Leadership Team

Phil Shpilberg

Phil combines a passion for mobile game marketing with a geeky love of games. His credits include Civilization Revolution, 2K11 NHL, Sid Meier's Pirates, Monster Paradise and Slots Craze. You might not know it from looking at him, but he holds engineering degrees from NYU and Columbia and an MBA in Marketing from The Wharton School.

Anya Shapina

Anya is an entrepreneur who loves to help developers with analytics, monetization and especially with growth hacking. Prior to starting Game Changer, she led business development at Kochava and Peanut Labs and co-founded a few start-ups. Earlier in her career, she worked in finance and venture capital in her native Russia and the US.

Silvia Albasini

She has over 15 years of experience in mobile advertising, growth marketing and user acquisition. Prior to GameChangerSF she worked in business development, operations and product marketing for MySpace, Buongiorno and several startups. She also led operations and product marketing teams at Yahoo! for over 8 years.


Many agencies can acquire users, but can they make your app profitable? We can! We focus only on the highest return activities. We are great at paid acquisition but are obsessed with getting free users and increasing their value.

App Marketing Strategy

The right strategy for growth:

  • Market and competitive analysis
  • Distribution strategy
  • Messaging and positioning
  • Acquisition strategy
  • KPI benchmarks and financial forecast

Paid User Acquisition

Profitable acquisition focused ROI

  • Fully leverage Facebook Open Graph
  • Find best paid sources for your app
  • Leverage multiple media types
  • Single SDK to simplify integration
  • Provide full source transparency

Improve ROI

Increase lifetime value of your users

  • Leverage the best analytics tools
  • A/B Testing
  • increase user engagement and retention
  • Optimize monetization
  • User segmentation and reengagement

Featured Clients

Past and present Game Changer clients

Contact Us


2225 E. Bayshore Rd

Suite 100

Palo Alto, CA 94303

Game Over

Insert Coin