The marketing agency for the modern AGE

Bringing the best of data-driven performance marketing to advertising.

Meet the Leadership Team

Phil Shpilberg

Phil combines a passion for mobile game marketing with a geeky love of games. His credits include Civilization Revolution, 2K11 NHL, Sid Meier's Pirates, Monster Paradise and Slots Craze. You might not know it from looking at him, but he holds engineering degrees from NYU and Columbia and an MBA in Marketing from The Wharton School.

Anya Shapina

Anya is an entrepreneur who loves to help developers with analytics, monetization and especially with growth hacking. Prior to starting Game Changer, she led business development at Kochava and Peanut Labs and co-founded a few start-ups. Earlier in her career, she worked in finance and venture capital in her native Russia and the US.

Silvia Albasini

She has over 15 years of experience in mobile advertising, growth marketing and user acquisition. Prior to GameChangerSF she worked in business development, operations and product marketing for MySpace, Buongiorno and several startups. She also led operations and product marketing teams at Yahoo! for over 8 years.


We help our clients succeed on mobile through developing and executing marketing strategies leading to sustainable and profitable growth.

Growth Strategy Consulting

We work with you to understand your goals and plan for success. We build media plans, financial models and creative strategies. Because before great execution comes great planning.

Mobile Advertising

Whatever your goals on mobile we can help you achieve them. We are experts in Performance Marketing, ROAS Based User Acquisition, Retargeting and Brand Marketing. We use the full spectrum of advertising sources and optimization technology. And we report it all in real-time in our gorgeous dashboard.

Creative Services

We make beautiful ads that work. We have served trillions of impressions and make ads that get results. We put our ads to the test every day by constantly A/B test ad variations to get you the absolute best results possible. We can work with your inhouse creative team, or do everything ourselves.

Featured Clients

Past and present Game Changer clients

Contact Us


2225 E. Bayshore Rd

Suite 100

Palo Alto, CA 94303

Game Over

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